WHY THIS MATTERS - AND WHY WE NEED YOU:
Genuine filters are essential to keeping machines performing safely, efficiently, and reliably. They help protect critical components, reduce the risk of downtime, and ensure consistent performance throughout the machine's lifetime.
As we transition to LANDCROS, we are continuing the quality and dependability customers already trust while advancing the maintenance experience with greater simplicity, reliability, and long-term support.
Your role in bringing this message to customers is vital. By promoting the benefits of LANDCROS Genuine Filters consistently across all markets, we can strengthen confidence in the new brand and reinforce our commitment to customer success. We appreciate your support and remain available to assist you throughout the campaign rollout.
ORDERING INFORMATION:
All filter products featured in the campaign can be ordered as normal, with the campaign discount of 5% which is applied automatically. To support the campaign and enable delivery as a complete filter kit, newly designed campaign boxes are now available to order and can be used to package filters as a complete kit for your customers.
CAMPAIGN SCOPE:
Please note that the LANDCROS Filters Campaign applies exclusively to construction machinery filters. Mining machinery filters are not included in this campaign.
NEXT STEPS & TIMING:
To ensure a coordinated rollout across all markets, we kindly ask you to review the campaign materials, complete any required translations, and prepare your local activation plans within the next week. We encourage you to start using the assets as soon as your local adaptations are ready.
IMPORTANT INFORMATION:
A new LANDCROS-branded service kit box design is currently in production and will become available later this month. In the meantime, existing service kit boxes remain available to order and can be used to create filter kits for customers.
